SAS Innovates with Transatlantic Fares

Scandinavian Airlines (SAS) operates a fleet of Airbus A340-300s and A330-300s to the United States from its hubs at Copenhagen and Stockholm. The A340s serve Chicago and Seattle and the A330s the U.S. East Coast destinations of Newark and Washington, D.C. The airline has simplified its transatlantic fare structure to allow passengers basically to buy roundtrip travel as one-way fares to increase service flexibility and choice. Credit: SAS Group

Scandinavian Airlines (SAS) has introduced a simplified fare structure from the United States to Scandinavia and Europe, in a move intended to give business and leisure travelers greater flexibility and choice.

The airline's simplified transatlantic fare structure allows passengers to purchase roundtrip travel as one-way fares and to combine travel in different classes.

"We have noticed a growing preference for more choice among business and leisure travelers. Our new fares are designed to offer those choices," said Sveneric Persson, SAS' vice president -- the Americas. "SAS customers now can customize their air travel, combining prices and classes to best suit their needs."

Key features of the new SAS transatlantic fare structure include roundtrip tickets sold as separate one-way fares, so that a ticket may combine a restricted fare one-way with an unrestricted return fare; and the ability to combine travel in different classes on the same ticket.

The new fare structure is in effect in all three SAS service classes -- Business, Economy Extra and Economy -- and is divided into fully flexible, flexible and fixed fares.

"SAS now offers customers more fare and class options. Our fixed fares allow them to purchase Business or Economy Extra tickets at very competitive prices," said Persson. "They can combine classes on a single ticket and fly Economy Extra one way and Business the other, or fly one way on a fixed Business fare and return on a fully flexible Business fare."

The fares are in effect between the United States and Denmark, Norway, Sweden, Finland and destinations throughout Europe, except the U.K. and Germany.

SAS operates daily non-stop service from Newark, Chicago, Seattle and Washington, D.C., operating 46 flights a week from the United States in the peak summer season.

From its hubs at Copenhagen and Stockholm, SAS serves cities throughout Denmark, Norway, Sweden, Finland and the rest of Europe.

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