JetBlue Adds New Chief Operating Officer After Service Fiasco

Low cost carrier JetBlue Airways named a new chief operating officer, shoring up its management team just weeks after suffering a major service meltdown.

Russell Chew, former chief operating officer at the US Federal Aviation Administration, will assume the COO role at JetBlue on March 19. Chew, who was also previously managing director of the systems operations center at American Airlines, will oversee flight operations, operational planning, technical operations, and safety.

JetBlue's daily operations was previously handled by President David Barger to whom Chew will report.

Seven-year-old JetBlue was ill prepared for an ice storm at its New York hub on February 14, leaving passengers stranded on board planes for up to 10 hours and forcing the airline to cancel some 1,200 flights. The company has said the incident, which tarnished its customer-friendly image, will cost it USD$30 million.

JetBlue spokesman Bryan Baldwin said the carrier was looking for a COO even before the February incident, but the disruption made the need for additional leadership more apparent.

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